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Articles

Privacy Concerns In the Digital Coupon Age

June 28, 2016

A few weeks ago, I shared some innovative ways that brands and retailers are using regular people as social media influencers. A brand recently contacted Instagram users, offering to put a favorite ph... (more)


The Value of HOA Fees

June 21, 2016

Is there value in paying a monthly fee to ensure a predefined quality of life at home? Homeowners’ associations exist to define and enforce a code of regulations for the appearance, maintenance ... (more)


Television Antenna Angst

June 14, 2016

Several weeks ago, I shared an email from a reader who believed that consumers should pay for cable to avoid the visibility of a television antenna mounted on the home. She felt that paying membership... (more)


Social Media Marketing: All That and a Bag of Chips

June 7, 2016

Are you active on social media? If so, it’s probably no surprise to you that brands and retailers are using social media platforms like Facebook, Twitter and Instagram to advertise to shoppers. ... (more)


Different Prices at Different Stores

May 31, 2016

As a shopper, I always want to get the best prices possible for the groceries I’m buying. I also know that different locations of the same chain often charge different prices for the same item. ... (more)

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